Ebert Fest Reimagine
Festival Badge/Day Pass
Festival Poster
This marketing campaign is a reimagined system to promote the Ebert Fest, a film festival in Champaign, IL. I designed a system that includes posters, attendee badges, and 3 Instagram posts for each day of the festival. The poster is used in a populous downtown area to attract many people, similarly, the Instagram posts attract many younger people who use Instagram. I designed these elements to be sleek and cool to attract young and trendy audiences such as college-aged adults to the festival. The bold colors on the black background and the contrast of the thick and thin allow the posters to stand out from the rest and represent the new-age films that will be shown at the festival.
Mediums Used:
Print
Digital
Social Media
Instagram Post Day 1
Instagram Post Day 2
